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VISION — pricing & virality

Pricing

| Tier | Price | What | Conversion role |

|---|---|---|---|

| Seed (Free) | $0 | 1 active board (3×3), 1 capsule, 1 Day-91 letter | Hook — proves the loop works |

| Bloom | $11/mo | Unlimited boards, AI letter, 7-min audio meditation per board, swap engine on-demand | Core SaaS |

| Bloom Annual | $99/yr | All of Bloom, 25% off, early access to seasonal themes | Lock-in |

| Year of Manifesting | $349/yr | 4 quarterly boards + 4 printed art prints shipped + private year-end letter | Premium / gift |

Why these prices

• $11 sits below "treat yourself" threshold for 22–35F core ICP, above commodity-affirmation-app price ($4.99) — anchors the AI/print upgrade
• $349 is irrational-but-justifiable: $87/quarter for 4 art prints + AI letters ≈ same as a single therapy session
• Seed tier is one board only — second board is the upsell wall, not a feature wall

Viral coefficient model

Assume:

• 100 users land
• 70 generate the auto-board (free, no friction since it's pre-filled)
• 35 lock the 90-day capsule (commit)
• 22 share the share-card image to IG/Pinterest (60% of lockers — auto-prompted)
• Each share averages 12 impressions, 2.5% click → 0.3 new visitor per sharer
• 22 × 0.3 = ~6.6 new visitors per 100 → K ≈ 0.07 immediately

But the Day 91 letter unlock creates a second viral wave:

• 35 lockers × 80% completion × 50% share-rate = 14 letter shares
• Letter shares convert ~3x better (proof-based) → 0.9 new visitor each = +12.6
• Total cumulative K ≈ 0.20 across 90 days, with the second peak feeling organic (real-life photo proof of what manifested)

Viral mechanics built into the core loop

1. Lock card — auto-generates a stylized snapshot of the locked board with "Harnoor's Spring 2026 vision" framing, 9:16 ready for IG story

2. Day 91 letter card — text-overlay quote pulled from the AI letter

3. Seasonal drop — every solstice/equinox the app prompts a new board (built-in re-engagement quarterly)

4. Print upgrade — physical art prints showing up in mail = real-world surface (highest viral surface area)

Channel fit

• Pinterest — aesthetic boards are the native medium; Vision is essentially Pinterest-but-finished
• Instagram Reels — "9 tiles I'm manifesting this season" trend-ready
• TikTok manifestation — Day 91 reveal videos write themselves