STREAK — Pricing + Virality

Free Tier

Today's STREAK (full 90-second interactive experience)
Streak counter + rank display
7-day archive (read-only, no replay)
Share card (fact + streak + rank)
Demo log (did it / didn't)

Pro — $9/month

Full searchable archive of every past STREAK
Category filters: psychology, memory, physics, social, perception, biology
3 custom-pick days/month (request a topic, it appears next day)
Extended share card with personal demo history
Early access to next-day teaser (24h ahead)

Pass It On — $19/lifetime

Gift a full year of Pro to one person you taught a demo to
They see "gifted by [your name]" on their profile forever
Activates a co-streak: your streaks are linked for 30 days
Designed as the natural completion of the demo loop

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3 Viral Mechanics (Core Loop — Not Buttons)

1. The Demo IS the Share

The challenge at the end of every STREAK isn't "share this" — it's "go find a human and do this thing to them." The friend's reaction is the acquisition moment. When someone snaps their head because they heard their name across a room, the first question is "how did you do that?" STREAK gets mentioned by name. That's a zero-cost acquisition.

2. Streak Shame + Social Accountability

The JetBrains Mono counter is big and brutal. Miss one day → it resets to zero. Users text each other "you still on STREAK?" The reset event is shareable ("I lost my 34-day streak. Starting over. F."). Shame drives return.

3. Rank Status on Share Card

Apprentice / Adept / Master / Sage / Trickster — each rank unlocks a Imagen 4-generated emblem. The share card shows your rank visibly. Sage and Trickster are rare enough to be conversation starters. The 30-day streak badge unlocks an AI-generated "alchemist portrait" — a custom identity artifact people post.

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Projected Conversion Path

100 app opens → 60 complete the 90-second demo
60 completions → 40 attempt the real-world demo
40 demos → ~12 organic word-of-mouth acquisitions (30% conversion on "how'd you do that?")
7-day streak: 15% Pro upgrade intent
30-day streak: 40% "Pass It On" purchase intent (they have someone to gift)