ALL MEMOS
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Dreams — User Journey
First 5 seconds
- Black screen fades up. A single line of serif text breathes: "What did you see last night?"
- One tap target, dead center: a soft indigo orb pulsing at 2.5s intervals like slow breath.
- No logo, no nav, no onboarding. The feeling is temple, not app.
First 5 minutes
- Tap the orb. A 60-second mic ring appears (or "type instead" tucked below).
- User mumbles: "I was on a mountain holding a key but there was no door."
- Ring closes. Screen goes dark for ~2s — the wait is theatrical, not technical.
- A panel resolves: indigo sky, a small figure, a key glyph floating, bone-white ribbon.
- Caption: "You are carrying an answer that hasn't yet found its question."
- Footer: "Symbol seen: KEY · 1st time". User screenshots it. They didn't expect to.
Day 1
- Evening curiosity pull: user reopens just to look at this morning's panel again.
- Sees an empty Tomorrow slot at the top of the feed. The empty slot is the hook.
Day 7
- Feed has 7 panels. A new line appears in the footer: "Recurring this week: KEY (3), DOOR (2), WATER (2)."
- The pattern is uncomfortable. Not in a bad way. The user is now reading their own mind back to themselves.
- They start mumbling longer dreams. The art gets richer.
Day 30
- 30-panel scroll = personal Sandman comic. They've shown one friend, exactly one, and only the panel — never the words.
- The app has become the first thing touched in the morning, displacing the doomscroll for ~90 seconds. That displacement is the product.
- Recurring symbols have become private vocabulary: "I had a river one again." Dreams is now load-bearing in their inner life.