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MARKETING + SALES FUNNEL AUTOMATION — DEEP DIVE

Author: DARWIN

Date: 2026-04-26

Companion to: HARNOOR-EDUCATION-PLAN-2026-04-26.md (A072)

Scope: Concrete tools + workflows + copy templates for hmtech.one, spiritualaf.me, sharnoorminhas.com, onelovingconciousness.com.

---

0. Architecture overview


                                                    +--------------------+
                                                    |  Harnoor (Owner)   |
                                                    +----+---------------+
                                                         | reviews weekly
                                                         v
   Public site            Lead magnet           Email             Booking          Payment       CRM
   ----------------       ---------------       --------------    --------------   ----------    --------
   Cloudflare Pages  -->  Tally.so form    -->  Beehiiv (or  -->  Cal.com     -->  Stripe   -->  Beehiiv
   (or static HTML)       + Lambda+Bedrock      ConvertKit)       Payment Link                   tags +
                          + SES                 nurture seq                                      Airtable
                                                                                                  mirror
                          ^                                                                       ^
                          |                                                                       |
                          +--------------- n8n self-hosted (orchestration) ----------------------+
                                                         ^
                                                         |
                                       TITAN sub-agents (SCOUT/GUIDE/FORGE/DARWIN/ORACLE/VAULT)
                                       drive copy, ICP discovery, A/B tests via the n8n webhook surface.

Why this stack (not HubSpot, not Salesforce, not Webflow):

---

1. hmtech.one — AI-Readiness Audit funnel (P0)

Components

1. Landing page — hmtech.one homepage rewritten with one-line offer + CTA above the fold.

2. Lead magnethmtech.one/scorecard form (Tally embed) → AI-Readiness PDF.

3. PDF generator — Lambda + Bedrock + Pandoc, returns S3-signed URL.

4. Email capture + nurture — Beehiiv 7-email sequence.

5. Booking — Cal.com /hmtech/30-min-readiness-review link in email 7.

6. Discovery call — 30 min, video, structured intake. Output: verbal score + one quick win.

7. Proposal — pre-templated SOW (Notion → PDF), $15K Foundation tier default.

8. Payment — Stripe Payment Link, 50/50 split, 14-day delivery clock starts on first payment.

9. Delivery — TITAN-assisted audit production (FORGE pulls scorecard data, GUIDE drafts findings, ORACLE benchmarks).

10. Upsell — Day-14 delivery email auto-includes Tier 2 retainer offer.

n8n workflow — pseudo-JSON (orchestration)


{
  "name": "hmtech-audit-funnel",
  "nodes": [
    {
      "id": "trigger.tally.scorecard_submitted",
      "type": "webhook",
      "path": "/webhook/scorecard"
    },
    {
      "id": "score.compute",
      "type": "function",
      "code": "// score = sum(answers) / max * 100; bucket = (score<40)?'low':(score<70)?'mid':'high';"
    },
    {
      "id": "pdf.generate",
      "type": "http.post",
      "url": "https://lambda.titan.aws/scorecard-pdf",
      "body": { "answers": "{{ $json.answers }}", "score": "{{ $json.score }}" },
      "returns": "s3_url"
    },
    {
      "id": "email.send_pdf",
      "type": "ses.send",
      "from": "Harnoor <harnoor@hmtech.one>",
      "to": "{{ $json.email }}",
      "template": "scorecard-delivery-v1",
      "vars": { "name": "{{ $json.name }}", "pdf_url": "{{ $json.s3_url }}", "score": "{{ $json.score }}" }
    },
    {
      "id": "beehiiv.subscribe",
      "type": "http.post",
      "url": "https://api.beehiiv.com/v2/publications/{pub_id}/subscriptions",
      "body": {
        "email": "{{ $json.email }}",
        "tags": ["scorecard", "bucket-{{ $json.bucket }}"]
      }
    },
    {
      "id": "branch.bucket",
      "type": "switch",
      "rules": [
        { "if": "bucket == 'high'", "then": "queue.high-intent-cta" },
        { "if": "bucket == 'mid'", "then": "queue.standard-nurture" },
        { "if": "bucket == 'low'", "then": "queue.educate-first" }
      ]
    },
    {
      "id": "airtable.upsert_lead",
      "type": "airtable",
      "base": "hmtech-crm",
      "table": "leads",
      "match": "email"
    },
    {
      "id": "titan.notify_harnoor",
      "type": "webhook.titan_bridge",
      "url": "https://titan.livegroweveryday.com/api/inbox",
      "body": { "type": "lead-captured", "email": "{{ $json.email }}", "score": "{{ $json.score }}" }
    }
  ]
}

Email 1 — Scorecard delivery (template)

> Subject: Your AI-Readiness Score: {{ score }}/100 (and the one thing I'd fix first)

>

> Hi {{ first_name }},

>

> Your AI-Readiness Score came back at {{ score }}/100. The PDF is here: Download your full scorecard — it has your scores across all 5 dimensions plus the top 3 gaps and the quick win I'd start with.

>

> One line, no fluff: most companies at your score band fail at AI not because the technology is hard, but because they skipped the data step. Your top gap was {{ top_gap }} — you're not alone there.

>

> Tomorrow I'll send you the three mistakes I see SMBs make with AI before they spend a single dollar. (One of them is in your scorecard.)

>

> — Harnoor

>

> P.S. If you want to walk through your scorecard with me — no pitch, no slides, just the conversation — here's my calendar: Book a free 30-min Readiness Review. I do three of these a week.

Email 7 — Booking CTA (template)

> Subject: {{ first_name }} — last call on the free Readiness Review

>

> A week ago you took the AI-Readiness Scorecard. Some people open every email; some open one. Either way — this is the last one I'll send unprompted.

>

> If your scorecard surprised you (in either direction), the 30-min Readiness Review is the fastest way to understand what to do about it. I bring your scorecard up on screen, we walk through it, you leave with the two things to do this month and the one thing to not do.

>

> No deck. No pitch. If at the end you want to talk about the paid Foundation Audit, I'll explain it. If you don't, I'll point you to two free resources and we're done.

>

> Book the Readiness Review

>

> — Harnoor

>

> P.S. If you'd rather just reply to this email with one specific question, that works too. I read every reply.

Cold outbound template (50 sends in 30 days)

> Subject: {{ company }} + AI — one observation

>

> Hi {{ first_name }},

>

> I noticed {{ specific observation about their company — recent press, hiring, product launch, public comment }}. The pattern usually says they're 6–12 months away from needing an AI strategy that actually ships, not just sits in a deck.

>

> I run a 14-day AI-Readiness Audit specifically for SMBs in your size band. The output is a scorecard + a prioritized roadmap with effort estimates — not framework slides. Flat $15K. Two-week turnaround.

>

> Quick way to see if it'd fit: 12-question scorecard at hmtech.one/scorecard — takes 4 minutes, gives you a real number. If the score and the gaps surprise you, we talk. If not, you got a free benchmark.

>

> — Harnoor

> hmtech.one

Ownership

| Component | Sub-agent |

|---|---|

| Scorecard form + PDF gen | FORGE |

| 7-email nurture copy | GUIDE |

| Cold outbound list (50 ICPs) | SCOUT |

| Subject-line A/B (every cohort) | DARWIN |

| Reply pattern memory | VAULT |

| Stripe + Beehiiv API integration | FORGE |

| Weekly money-pulse email | ORACLE |

---

2. spiritualaf.me — Sovereignty audience (P1)

The lead magnet — "The Sovereign Operating System"

7-day email course. One email per day. Source: Harnoor's existing journal entries.

| Day | Title | Source | Practice |

|---|---|---|---|

| 1 | The engine that won't idle | journal 2026-04-26 ("I compete with relaxing") | 60-second sit-with-tension before any reach for a substance |

| 2 | The fantasy gap | journal 2026-04-26 (talking-and-fantasy) | Name the fantasy as fantasy before walking into the moment |

| 3 | The freeze | journal 2026-04-25 (three-approaches) | The 3-second rule + the day-survives-rejection reframe |

| 4 | The provider's shadow | A071 + Connor Beaton frame | Money guilt as inherited script; the body-cost of charging less than you're worth |

| 5 | The matrix and the mirror | A071 themes (TV, NPC, consensus) | 24-hour passive-media fast |

| 6 | Reverence as anchor | A071 ("women who worship as mirror") | The relationship as a measurement of your own sovereignty, not the source |

| 7 | The simple sentence | SILENCE-PRESENCE-SIMPLICITY directive | "Smile. Talk. Simple." as a returnable mantra |

Each email: ~300 words. Real practice. Real story (Harnoor's, anonymized if needed). One YouTube link to a smaller-channel teacher (Connor Beaton, Aaron Abke, Robert Augustus Masters, John Wineland, Jamal Jivanjee).

Daily content engine — n8n workflow


{
  "name": "spiritualaf-daily-content",
  "schedule": "0 6 * * 1-5",
  "nodes": [
    {
      "id": "fetch.harnoor_voice_note",
      "type": "filewatch",
      "path": "F:/TITAN/personal/journal/inbox/"
    },
    {
      "id": "guide.polish_to_atomic",
      "type": "claude.invoke",
      "subagent": "GUIDE",
      "prompt": "Take this raw voice note. Output 1 atomic post (max 280 chars) for X, 1 LinkedIn post (max 1300 chars), 1 micro-essay (300 words) for spiritualaf.me. Voice: Harnoor's — embodied, no jargon, no spiritual bypass."
    },
    {
      "id": "vault.voice_check",
      "type": "claude.invoke",
      "subagent": "VAULT",
      "prompt": "Does this match the SILENCE-PRESENCE-SIMPLICITY directive? Reject if it pads, lectures, or breaks register."
    },
    {
      "id": "typefully.queue",
      "type": "http.post",
      "url": "https://api.typefully.com/v1/drafts",
      "body": { "content": "{{ $json.atomic }}", "schedule_for": "{{ $json.publish_at }}" }
    },
    {
      "id": "blog.publish",
      "type": "git.commit",
      "repo": "spiritualaf.me",
      "path": "content/posts/{{ date }}.md",
      "deploy": true
    }
  ]
}

First public post (atomic, ready to ship)

> Most men don't have a substance problem.

>

> They have an engine that won't idle.

>

> The substance is the brake.

>

> Quitting the substance without working the engine just teaches you to grab a different brake.

>

> The work is upstream.

Cross-post X + LinkedIn + Bluesky via Typefully on Tuesday, May 6, 2026 at 06:30 PT. Track engagement. (This one will fly.)

Ownership

| Component | Sub-agent |

|---|---|

| 7-email course writing | GUIDE (uses Harnoor's journal as source) |

| Daily atomic post pipeline | GUIDE + VAULT (voice check) |

| Engagement A/B (timing, hook style) | DARWIN |

| Newsletter publishing (weekly) | GUIDE |

| Find resonant creators to engage | SCOUT |

---

3. sharnoorminhas.com — Personal authority (P1)

Site structure

Lead magnet PDF — "How I Built a Personal AI OS in 6 Weeks (And What It Taught Me About Scaling Myself)"

12 pages. Real. Includes:

This PDF is distributed across all three of Harnoor's professional surfaces. It's the Trojan horse that turns "interested in AI" → "this guy actually builds, let me hire him" OR "let me follow him."

5-email nurture (after PDF download)

- If link came from "AI / business" → CTA to hmtech.one Readiness Review

- If link came from "personal / sovereignty" → CTA to spiritualaf.me Sovereign OS course

Ownership

FORGE builds the site. GUIDE writes the PDF + nurture. SCOUT pulls speaker-bureau and podcast-network databases for Q3 outreach. DARWIN tracks click-through-by-source to inform branching.

---

4. onelovingconciousness.com — Long-game positioning (P3)

What to build now (this quarter, max 2 hours of work)

1. Single-page site. Title: "One Loving Consciousness." Subtitle: "A field, not a brand."

2. One manifesto. ~1,200 words. The thesis: in the AI age, what doesn't dissolve when narratives accelerate?

3. Email capture only. "Get the manifesto + a once-a-quarter note when something is ready."

4. No products. No CTA. No funnel.

Why no funnel yet

Building a funnel before you've earned the position would cheapen it. This domain is a 5–10 year hold. Position now, monetize when the audience tells you what they want.

Sub-agent ownership

ORACLE researches the existing non-dual creator landscape (Rupert Spira, Adyashanti, Aaron Abke, Frank Yang, Sam Harris's Waking Up). VAULT collects Harnoor's own non-dual voice notes for the manifesto. GUIDE drafts the manifesto from raw material.

---

5. Cross-domain shared infrastructure

One Beehiiv account, three publications

Beehiiv allows multi-publication on Pro tier ($49/mo). Tag-based routing means a single subscriber can be in 1, 2, or all 3.

One Cal.com account, multiple event types

One n8n self-host

A single $5/mo Hetzner CX11 box runs n8n which orchestrates ALL funnels. One mental model, three lead pipelines.

One TITAN dashboard view: /marketing

New page on titan.livegroweveryday.com that surfaces:

ORACLE pulls Stripe + Beehiiv + Cal.com APIs daily and writes to F:/TITAN/state/marketing-pulse.jsonl. DARWIN renders the dashboard.

---

6. The 30-day shipping schedule

| Day | Ship |

|---|---|

| Apr 27 (Sun) | Buy: Beehiiv Pro, Tally Pro, Typefully, Cal.com, $5 Hetzner box. Total: ~$60. |

| Apr 28 (Mon) | hmtech.one homepage rewrite + scorecard form live (Tally only — PDF gen comes day 3) |

| Apr 29 (Tue) | Lambda for PDF gen wired (FORGE) |

| Apr 30 (Wed) | First 3 cold outbound emails sent (manual, Voss-style frame) |

| May 1 (Thu) | n8n live, scorecard → PDF → email automation working end-to-end |

| May 2 (Fri) | 7-email nurture written + scheduled in Beehiiv |

| May 3 (Sat) | spiritualaf.me 7-day course written |

| May 4 (Sun) | Review week. Money-pulse email auto-generates. |

| May 5–11 | Outbound 25 cold emails. Ship 5 atomic posts on X. Booked calls = success metric. |

| May 12–18 | Take whatever calls came. Ship proposals. First "yes" or first "no". |

| May 19–25 | Iterate on offer based on call feedback. Outbound another 25. |

| May 26 | Target hit OR diagnose. $15K closed = green. $0 = red, run the diagnosis from the master plan section h. |

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7. What this is NOT

This memo is not:

It is the cheapest, fastest, lowest-risk path from where TITAN is today to one paying customer.

— DARWIN · 2026-04-26