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AURUM — Pricing & Virality

Pricing tiers

| Tier | Price | What's included | Target persona |

|---|---|---|---|

| Free | $0 / 14 days | Full Brief during trial, then Move-only | Curious lurkers |

| AURUM | $9 / mo | Daily Brief (Move + Rich-Mind + Peer Tier + Compound), Wealth Score, share cards | Aspirational pros, $80–200K |

| AURUM GOLD | $29 / mo | + AI banker chat (weekly), custom deep-dives, choose-your-peer-tier targeting | Ambitious climbers, $200–500K |

| AURUM PRIVATE | $290 / yr | + Monthly printed brief, black-envelope mail drop, founder-line email | Status-buyers, $500K+ or aspiring |

Why $9, not $4.99: signal price. AURUM at $4.99 is a budget app; at $9 it's a habit. Status-priced products outperform value-priced products in this category 3:1 (Rocket Money $12, Copilot $13, Monarch $15).

Cost stack:

• LLM brief generation: $0.003/user/day = $0.09/mo
• S3+CloudFront delivery: ~$0.02/user/mo
• Image gen on milestones: ~$0.12/user/mo amortized
• Stripe + tax: 4.5%
• Gross margin per AURUM seat: ~92%

LTV math:

• ARPU (blended): $11/mo
• Monthly churn target: 6%
• LTV = $11 / 0.06 = $183
• CAC ceiling at 3:1 = $61

Virality — baked into the core loop

1. Wealth Score (the share-bait number)

A single integer that goes up every day you make a move. Tier colors:

• 0–249: Silver
• 250–999: Platinum
• 1,000–4,999: Onyx
• 5,000+: Gold (capped, prestige)

The number is the entire point. It's Strava for money. People share PRs.

2. Milestone share cards (auto-generated)

Hit 250 / 500 / 1K / 5K → a magazine-cover-grade share image renders automatically:

• Serif headline with the user's first name
• Gold foil number, embossed treatment
• Black ribbed background
• "AURUM · est. 2026" signature mark
• One-tap share to IG Story, X, LinkedIn

Cost: ~$0.04 per card (gpt-image-1). Each card seen by ~120 followers. Viral CPM: $0.33.

3. Peer Tier flex

The Brief tells you what one income tier above you did yesterday. Screenshotting "Today's $500K-earner moved 4% to private credit" and posting it = identity signaling. We watermark the screenshot.

4. Streak loss aversion

Break a 30-day streak → tier color downgrades and is publicly visible on your profile share card. The threat of losing platinum drives daily opens harder than any push notification.

5. Referral unlock

Refer 2 friends → unlock the tier above your bracket for 7 days. Tasting the next floor is the hook. Conversion: ~28% of taste-the-next-floor users upgrade.

Coefficient model

• 1.0 cards posted/active user/week
• 120 impressions/card
• 1.2% click-through to landing
• 38% trial activation
• → K = 0.55 (each cohort produces ~55% of itself within 30 days)

K of 0.55 + 6% churn = sustainable organic growth without paid until ~50K users.

Launch sequence (hypothetical)

1. Day -7: 100 hand-picked beta seeds (high-status finance Twitter, fintech operators)

2. Day 0: Their first milestone cards drop into IG / X simultaneously at 6 AM

3. Day 1–14: Founder posts "the math behind AURUM" thread (compound chart animation)

4. Day 30: Public launch with "AURUM 1000 club" leaderboard reveal