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AKASHA — Pricing & Virality

Pricing ladder

| Tier | Price | Conversion role | Anchor |

|---|---|---|---|

| Free | $0 | Habit former: 1 reading/day, sigil view, no archive | Establishes the ritual |

| Akashic | $11/mo | Primary upgrade: unlimited, 7-day lineage map, voice oracle, ask-the-record | Single obvious step up |

| Annual | $99/yr | Commitment seal: 25% off, custom era request, monthly deep reading | Locks the year |

| Codex | $499 lifetime | Status object: physical scroll mailed quarterly, calligraphy of year's threads | Whale + halo |

60-second pricing test: landing page shows all four side-by-side. Featured card is Akashic ($11/mo). Codex anchors the perceived value of $11 down.

Why $11 and not $9 or $12

• $9.99 reads SaaS — wrong category.
• $11 has the same digit sum as Tarot's Justice card; signals the category is mystic, not productivity.
• Below the $14.99 default impulse-buy ceiling on iOS, above the $4.99 dismissable tier.

Virality — built into the loop, not bolted on

Primary lever: the sigil share card

Every reading ends with a one-tap "share the sigil" button. The exported card is square, screenshotable, and contains:

• The day's sigil (geometric, brand-recognizable)
• Era + occupation in small caps gold
• The karmic thread, one line, in italic cream
• Footer: AKASHA · SILENTINFINITY.COM

No screenshots of vignette text. The card is intriguing precisely because it's withheld — viewers see the result, not the substance. The substance is at the URL.

Secondary lever: lineage map (paid)

Akashic members can stitch any 7 readings into a single vertical scroll image — reads like a graphic novel page of past lives. Designed for Stories. The lineage map is pre-watermarked.

Tertiary lever: ancestor invocation

Once a month, paid members can dedicate a reading "to" someone they name (mother, friend, etc.) — the system generates a reading framed for them. Generates one outbound text per month per paid user.

Distribution channels

1. iOS Stories / WhatsApp Status — share-card driven, organic.

2. Astrology / shadow-work creators — affiliate ($30 per Akashic signup, 50% rev share month one).

3. Substack cross-posts — the "1487 Bruges" reading as a long-form Substack draft, link-out to live reading.

4. TikTok — 30-sec videos of "today's reading" (creator reads vignette aloud over moody footage). Designed for the founder's account first.

Retention

The retention object is the streak of dawns. Each consecutive morning open is recorded as a "dawn." 7 dawns unlock the lineage map preview (paywall). 30 dawns unlock a custom era. 90 dawns unlock a free physical sigil tile (cost: $4 unit; gift triggers IG post).

North-star metric

Dawn-7 retention (% of new users who open at dawn 7 consecutive days). Target: 22% by week 8.