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SUMMON — Pricing & Virality

Pricing Ladder

| Tier | Price | What | Why someone pays |

|---|---|---|---|

| Free | $0 | 1 episode/day, 3 soundscapes, 1 voice (Bella), 7-min only | Hook ritual; build streak |

| Monthly | $11/mo | Unlimited replays, all 5 soundscapes, all 4 voices, 21-min extended, custom-topic episodes | After day 8 streak you want more control |

| Annual | $99/yr | Monthly + early voice-clone | Saves $33; signals commitment |

| Sound Bath | $499/yr | Annual + 12 themed monthly drops + quarterly physical Spotify-mailer card with QR to private series | Status + collectible + gift-able |

ARPU at 4% premium conversion + 0.5% Sound Bath = ~$0.85/MAU. Break-even at ~$0.30 CPI.

Viral Coefficient Model

• Share trigger: auto-rendered episode card after each listen (1080×1920, hero-line in Cormorant gold)
• Streak triggers: 7-day, 30-day, 100-day, 365-day badges — each unlocks a different share asset (collectible vibe)
• Referral: every accepted invite → 1 month premium for both sides
• Public Heard wall: opt-in hero-lines stream on summon.silentinfinity.com/heard, anonymized — drives SEO + curiosity loop

Assumptions:

• 22% of listeners share at least one card per week (the gold script template tested high in Calm-clone benchmarks)
• 9% of card-views convert to a landing visit
• 14% of landing visitors onboard

K = 0.22 × 0.09 × 0.14 × avg_seen(3.1) ≈ 0.086 per week, compounding via streak.

Streak multiplier: at day 30, share rate jumps to 41% (badge effect). Estimated K30 ≈ 0.18.

Spotify-Mailer Hook (Sound Bath)

Physical card with embossed gold episode title, magnetic strip QR. Recipient scans → opens private 30-min "extended sound bath" mix on Spotify under our artist page. Card is collectible-sized, 4×6, ships every 90 days. ~$3 unit cost in lots of 1k. Drives the most photographable unboxing in the affirmation app category.