| Tier | Price | Margin | Target % users |
|---|---|---|---|
| Mortal (free) | $0 | -$0.05/user/day (loss leader) | 88% |
| Oracle Prime | $9/mo | ~$8.40/mo (3x cost) | 10% |
| Inner Circle | $39/mo | ~$35/mo | 1.5% |
| Founders Deck | $199 one-time + physical deck | $120 net (after print/ship) | 0.5% |
Blended ARPU at month 6: $1.78/user. Target MAU at break-even: 14k.
Free:
Prime ($9/mo):
Inner Circle ($39/mo):
Founders Deck ($199 one-time):
Every prediction outcome auto-generates a 9:16 image: black ground, gold serif text, the prediction, the outcome, the accuracy. The user is prompted but not pushed to share whenever weekly accuracy clears 80%. Format is so visually arresting it's reposted just as aesthetic.
Expected: 1.2 shares/Prime user/week. 0.4/free user/week.
A miss is reframed as "the universe was rerouting." The card has different visual treatment (smoke, blur, fragmented sigil) but the same shareability. Loss becomes content.
Expected: offsets share-rate decay during low-accuracy weeks.
A screenshot of three AI voices arguing about the user. Format is novel — there's nothing else like it in the divination space. Highly TikTok-native.
Expected: 0.3 shares/Prime user/week, but each share converts at ~3x vs proof cards because of format novelty.
"I bet I won't text my ex tonight. Bet against me." User invites friends. Each invite is a new exposure. Settles at midnight. Loser gets roasted publicly by the Council.
Expected: 0.6 invites/Prime user/week, 18% invitee conversion to free signup, 6% to Prime within 7 days.
A single sentence shown only to the user. UN-screenshotable (replaced by black box if screenshot detected — iOS/Android API). The fact that it CAN'T be shared makes it the most-talked-about feature. Word-of-mouth: "wait until you see the whisper."
Expected: non-measurable but highest qualitative impact in beta interviews.
City + college rankings. Status driver. Top 1% accuracy gets a "Seer" badge that displays on the share card.
Expected: 0.1 shares/user/week from tier-promotions, but very high status / signal value.
Mercury retrograde, Samhain, full moons, New Year, Mars conjunctions — each gets a custom card deck and a "what the universe is doing this week" cinematic.
Expected: 4-6 viral spikes/year. Each = ~30k organic installs from shares.
K = (shares/user/week) × (viewers/share) × (signup conversion of viewers)
Blended at 88/10/2 split: 0.61
Sub-viral but strong assist. Real growth from seasonal spikes (K > 1.5 for 2-3 days per drop).
The grading loop (daily ritual, kills streak if missed) is the retention engine.