KARMA — pricing & virality

Pricing (decided in 60 seconds)

|---|---|---|---|

| Karma+ monthly | $7 / mo | Unlimited entries · full lineage view · voice oracle · share-card export · group ledgers (1 partner) | Price-anchor: Calm is $14, Co-Star is $9. We're cheaper and the loop is daily. |

| Karma+ annual | $69 / yr | All of Karma+ · 18% off · cohort lineage (anonymized patterns of strangers with similar karma) | Annual nets $69 vs $84 monthly. The cohort view is the one feature that only annual gets — not because we're greedy, because cohort needs commit. |

Conversion path

Day 1: free ledger. Score animates. Sticky.
Day 4: lineage tease — a chain is drawn but Tuesday's link is locked. Users see the rope and are told they need Karma+ to follow it back two days. Conversion ~6%.
Day 7: the voice oracle is offered. Ask one question; the day's pattern answers in their voice. Trial-quality moment. Conversion ~11% cumulative.
Day 30: group ledger invitation — paid users can send a partner a free 30-day Karma+ trial. Viral coefficient target: 0.4.

Why not freemium with ads

Karma is intimate. An ad on this surface kills the spell. Pricing has to come from the user, not a third party.

---

Virality (4 mechanisms, ranked by leverage)

1. The share-card (highest leverage, lowest friction)

Every morning the app generates a screenshotable square card:

The user's Karma Score
One cause→effect line ("you covered for ravi tuesday → his sister DM'd you a job thursday")
A unique daily sigil (a small generative glyph, deterministic from the ledger contents — collectors will save them)
Tiny signature: karma · silentinfinity

No login screen behind the card. The card is the ad. Designed for IG stories.

2. Lineage reels (paid feature that produces shareable artifacts)

When a paid user's lineage chain crosses 3+ days, a 6-second auto-generated reel shows the line being drawn between act and return, with the user's sigils at each end. Caption-less. Optimized for "this is unsettling" reactions on TikTok.

3. The karma-receipt

A user can send a receipt to another person. The recipient gets a link to a public, no-account-required teaser page that shows their own karma score (computed from their public footprint or self-input). Half-prank, half-serious. The receipt is a wedge for non-users to land on the app already inside the metaphor.

4. Group ledgers (long-tail, high retention)

Couples, roommates, co-founders. Their flows between each other become a shared score. Powerful because it converts arguments ("you never...") into ledger entries. Low conversion at first but extremely high LTV — couples don't churn karma the way they churn meditation apps.

---

North-star metrics

| Metric | 30-day target | 90-day target |

|---|---|---|

| D1 retention | 55% | 65% |

| D7 retention | 32% | 42% |

| Free → paid (D14) | 8% | 12% |

| Cards screenshotted / DAU | 0.18 | 0.30 |

| K-factor (invites accepted / sender) | 0.25 | 0.40 |