| Tier | Price | What you get |
|---|---|---|
| Free | $0 | 1 state-tuned ritual / day, breath pacer, text mantra |
| Pro Monthly | $7 / mo | Unlimited rituals, full state-tuned library, calm voice cue, weekly state report |
| Pro Annual | $59 / yr ($4.92/mo, save 30%) | Everything in Pro Monthly + early access to new breath patterns |
Anchor logic: Calm is $69.99/yr, Headspace is $69.99/yr. Prana undercuts both by ~$11/yr while being narrower (and therefore more daily). Free tier is useful, not crippled — you get the best ritual of the day, just not the library.
1. Share card (primary). End of every session: a screenshot-ready square card — breath pattern visualized as concentric arcs, today's mantra in DM Serif, "earned 87 · day 12" footer, prana.silentinfinity.com signature. Tap-to-save, tap-to-share. Aesthetic enough to live on a story without explanation.
2. Streak gift. Hit a 7-day streak, you can gift one Pro week to a friend. They see "Harnoor sent you 7 days of Prana." Asymmetric: cheap to us, high-signal to them.
3. State-shift leaderboard (private, friends-only). Top 3 state shifts this week among people you follow. Quiet, comparative, drives the daily open.
4. Mantra collectibles. 108 mantras in the library; each unlock is permanent. "You've collected 14 / 108." Pokémon for the nervous system.
5. Couples / family pairing. Two accounts breathe in sync at 7am — the pacer animation literally syncs across devices. Drives organic invites.
D7 ritual completion rate. Not signups. Not installs. The percentage of users who complete a ritual seven days after install. Target: 35%.