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CIPHER Studio — Master Brief

Date: 2026-05-12 · Theme: Best-of-kind viral mobile-first single-file apps that hijack human psychology and can't be put down.

> Replaces the Gauntlet studio (deprecated for low-quality games). New domain: cipher.silentinfinity.com.

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North Star

1. Front-to-back customer journey first. Map discovery → first-30-seconds → habit → paywall → virality → retention. Write the PR/FAQ BEFORE any code.

2. Pre-rendered, hyper-personal. Demo MUST hard-code populated content for Harnoor (harnoors@gmail.com, brown male, mid-30s, builder, daughter Aanya). No loading states, no "click to generate". Feels like the AI worked all night.

3. Psychologically loaded — pick at least 3 of: curiosity, drama, status, scarcity, growth, dopamine, FOMO, mystery, transformation, completionism, voyeurism.

4. Sells itself — Free tier addicts. Pro tier ($9-19/mo) unlocks meaningful features. Viral mechanic in the CORE LOOP, not a button.

5. Shippable today — single-file mobile-first HTML + S3 + CloudFront. No JS framework imports beyond CDN.

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Hard Constraints

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The 5 Apps

| Slug | Lens | Inspired By | Core Loop |

|---|---|---|---|

| deck | Online roguelike card game vs AI opponents | Balatro × Hearthstone × Akinator | Build deck → run dungeon of 5 AI opponents (Oracle / Trickster / Sage / Lover / Tyrant) → win = share-card screenshot, lose = "try again, change one card" |

| akin | 20-question AI mind-reader | Akinator + GuessWho | Think of anyone (real, fictional, archetype) → AI asks 20 sharp Qs → reveals guess with theatrical reveal animation → share win/loss |

| heist | Daily 5pm cooperative puzzle drop | Wordle × Connections × Lockpicking-Lawyer | Single global puzzle goes live 5pm ET daily → solve alone or in chat-room with friends → fastest teams ranked → share solve |

| drop | Random daily 2-min prompt, anonymous AI-curated feed | BeReal × Whisper × Beli | Random time daily → 2-min window → answer prompt → see anonymous feed of others' answers → AI curates "drops of the day" |

| streak | 90-second daily mind-blowing fact + demo-to-a-friend | Duolingo × TIL × Day-1-Job-Hack | Open app → 90-sec interactive fact + practice → "demo it to one person today" challenge → maintain streak |

One MUST be a card game (DECK is the mandate).

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Hub Palette + Font

CIPHER aesthetic = encoded, mysterious, addictive. Choose a palette that feels like opening a locked box at 3am.

Each app may pick ONE primary accent from {brass, cyan, red} as its dominant color, but bg stays consistent across studio.

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Per-team deliverables

Each team produces under F:/TITAN/plans/cipher/<slug>/:

1. concept.md — PR/FAQ + customer journey (front-to-back) + chosen palette/font + viral mechanic + monetization

2. app.html — single-file mobile-first MVP demo with HARD-CODED Harnoor content

3. landing.html — splash + value prop + CTA (lighter than app.html, for sharing)

4. pricing-and-virality.md — free tier · Pro tier · price · 3 viral mechanics in the core loop

5. spend.md — exactly where each $ went (image gen, font licenses if any, etc.)

Then deploys:

Reference deploy script: F:/TITAN/scripts/deploy_livegrow_silentinfinity.py

Final report from each team:

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Reference templates (gold standard)

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Studio hub (built in parallel with teams)

cipher.silentinfinity.com — minimalistic card layout showing all 5 apps. Hub uses studio palette above. Each card: brass dot · NAME label · price · title · 1-line blurb · "Try the demo →"

After all 5 ship, update PRISM master hub at prism.silentinfinity.com to include CIPHER alongside MANIFEST / LIVEGROW / THEFIVE / SADHANA / GAUNTLET-deprecated / etc.

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Test user (hard-code throughout)