OMEN — Pricing & Virality

Pricing Table

| Tier | Price | Includes |

|---|---|---|

| Free | $0 | 5 logs/day · basic AI decode · 7-day map history |

| Pro | $9/mo | Unlimited logs · 365-day Synchronicity Map · pattern analysis · voice oracle · sigil export |

| Year | $79/yr | All Pro + 30% off + priority oracle |

| Year of Signs | $299 lifetime | All Pro forever + annual sigil capsule + private number registry + early features |

Free → Pro conversion gate: hits 5 logs in a day OR tries to scroll map past 7 days OR taps voice oracle.

Viral Coefficient Model

K = (shares per user) × (signups per share)

Assumptions:

Per active user: 1.4 shares/month (sigil card on day 30 = 1, daily "watch for ___" repost = 0.4)
Sigil card click-through to landing: 9% (BIG glowing numeral is scroll-stopping)
Landing → signup: 22% (hard-coded demo + huge typography)
Sigil share signup rate: 9% × 22% = 2.0%

K = 1.4 × 0.020 = 0.028

Sub-viral on share alone — but compounded by:

TikTok hook: "I logged every 11:11 for a year. Here's what it told me." (UGC loop, off-graph)
Daily "watch for ___" creates retention dopamine, not virality alone

Acquisition reality: TikTok organic + sigil card = primary funnel. Modeled K is a floor, not ceiling.

Viral Mechanics in Core Loop

1. The Sigil Card — every 30 days, OMEN renders a personal sigil with your top number, sightings count, and dominant hour. Watermarked "from my omen day 88." This is the share atom.

2. Daily Watch For — pre-rendered each midnight. Screenshot-friendly. "WATCH FOR · 7" in massive serif. Reposted as story.

3. Pattern Insight Card — when AI surfaces a pattern ("333 nine times this month, mostly Wednesdays"), it generates a shareable card.

4. Year of Signs Capsule — day 365 unlocks a longform sigil + audio narration. Ritual moment = strong share intent.

Conversion Funnel Targets (first 30 days)

1,000 landing visits → 220 signups (22%)
220 signups → 132 day-2 retention (60%)
132 → 33 hit free-tier 5-log gate (25%)
33 → 6 convert to Pro (18%)

LTV at 6 conversions × $9 × 8mo = $432. CAC budget: $0 (organic).