ALL MEMOS Download .docx

DECK — PR/FAQ + Customer Journey

Tagline: The card game that plays you back.

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Press Release (pre-launch)

FOR IMMEDIATE RELEASE

DECK: A Roguelike Card Game Where Every Card Is a Psychological Tactic

Cipher Studio announces DECK — a browser-based roguelike where players build decks from psychological archetypes and duel AI opponents drawn from Jungian mythology.

DECK is not a game about damage points. It is a game about recognition. Each card in your 12-card deck is a human tactic — Mirror, Tempt, Reveal, Bluff, Reframe, Surrender, Pierce, Soothe — and each opponent is a psychological archetype (ORACLE, TRICKSTER, SAGE, LOVER, TYRANT) who counters you in ways that feel uncomfortably real. Win a duel and you unlock a glowing share-card. Lose and a single button lets you swap one card and try again.

The game launches free with 3 runs/day. Pro ($12/mo) unlocks unlimited runs, custom archetypes, and deck themes. A one-time $19 Royal Edition adds a cosmetic deck skin.

Available now at deck.silentinfinity.com

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FAQ

Q: What makes DECK different from other card games?

A: The math is intentionally simple — energy vs intent vs revelation. The drama comes from the opponent archetypes behaving like real psychological patterns. When the TRICKSTER flips your best card, it feels personal.

Q: How long is one run?

A: 5 opponents, 3-7 turns each. ~15 minutes total. Designed for a commute or a late-night session.

Q: Is there real AI in the duels?

A: The MVP uses deterministic opponent logic with archetype-consistent responses. The game feels like AI because the archetypes are so precisely written. Full AI integration is a round-2 feature.

Q: What's the viral mechanic?

A: Three things baked into the core loop: (1) every win generates a shareable "trophy card" image with golden filigree and your archetype kill list — it looks like an illuminated manuscript, (2) the Daily Trial is a single dungeon everyone plays simultaneously at 5pm ET with a shared leaderboard, (3) invite links pre-load your friend's run as a "shadow opponent" you must beat.

Q: How does the deck evolve?

A: Won cards gain XP and level up (stronger base stats). Lost cards earn a "scar" — a cosmetic mark that also grants a small tactical bonus (scars = wisdom). Deck state persists via localStorage.

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Customer Journey

Discovery

A friend shares their ORACLE-defeated trophy card on Twitter/X. The golden frame and archetype glyphs look unlike anything in the browser game ecosystem. The caption: "12-day streak. beat the oracle with one card. you won't." Link to deck.silentinfinity.com.

First 30 seconds

Page loads instantly (single HTML file). A velvet-dark board is already populated — 5 cards in hand, an opponent card face-up, a duel in progress. No tutorial modal. The game shows you what to do. The "Continue duel" button is glowing brass. You tap it.

The Hook (minute 1-5)

The duel resolves with a satisfying animation — cards sliding, energy draining, a verdict: ORACLE DEFEATED. A trophy card crystallizes on screen, gold filigree borders assembling piece by piece. A share button appears. You feel like you won something real.

The Loop (day 1-7)

Three free runs per day. You lose to the TRICKSTER on run 2. Single button: "Swap one card and retry." You swap SOOTHE for PIERCE. You win. The card levels up. You start thinking about your deck during lunch.

The Paywall (week 2)

You've hit the 3-run limit on a Tuesday night when you're on a 12-day streak. A single line: "Streak at risk. Pro removes this limit." $12/month feels like nothing.

Retention

Daily Trial at 5pm ET. Your name appears on the leaderboard. A notification: "Your friend Aanya beat the Tyrant in 11 turns — can you?" You open the app.

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Palette + Fonts

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Viral Mechanic (in the core loop)

1. Trophy Card: every dungeon completion auto-generates a shareable card image — golden filigree border, your archetype kill list as glyphs, your run number. Screenshotted in one tap.

2. Daily Trial: 5pm ET daily, same dungeon for all players, leaderboard visible for 24h. Creates synchronous community urgency.

3. Shadow Runs: invite links encode your run as a JSON string in the URL. Recipient faces an AI that mimics your opponent sequence. "Beat Harnoor's run #47."