SUMMON-PRO — Concept

PR/FAQ

What is it?

A nightly ritual app that generates a personalized 3-minute binaural-beat audio track woven with hand-crafted affirmations tuned to your single daily intention. Think Joe Dispenza crossed with a private recording studio — for your phone.

Why does it exist?

Generic meditation apps give everyone the same audio. SUMMON-PRO is different: your frequency, your affirmations, your intention — generated fresh every night, playable on repeat with headphones until you're under.

Why now?

Binaural beats + manifestation content are exploding on TikTok/YouTube. No app has nailed the "actually personalized" angle. We own that.

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Customer Journey

1. Discovery — friend says "I listen to a binaural track with my own voice affirmations every night" → curiosity bomb

2. First 30 sec — app opens to Harnoor's tonight's track: waveform pulsing cyan, 528 Hz dial, intention text glowing. Tap play. Feel it in 5 seconds.

3. Habit — streak counter. Day 7: "Your body's nervous system has started anchoring to this frequency." Day 30: unlock Legacy Mode.

4. Paywall — Day 8 track gets gate-kept. $14/mo or $44 lifetime. After 7 days of real nightly use, conversion is near-certain.

5. Share — share-card: waveform PNG + intention + "Night 47 · 528 Hz · Financial Sovereignty · summonpro.silentinfinity.com"

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Viral Mechanic

Streak shame — you've built 14 nights. Breaking it costs more than $14.
Library completionism — 30 tracks → Legacy Mode (unlock full solfeggio scale + custom-voice cloning)
Share-card curiosity bomb — minimalist waveform image; "what is that?" wins every time
Friends ask at night → "I'm doing my intention audio" → unexplainable unless you try it

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Monetization

| Tier | Price | Limit |

|---|---|---|

| Free | $0 | 1 track/day · 7-day library · 3 frequencies |

| Pro | $14/mo | Unlimited · full library · 12 frequencies · custom voice |

| Legacy Pack | $44 one-time | 30-track USB drive as audiophile FLACs (shipped) |

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Tech Stack

Binaural beat — Web Audio API: two OscillatorNodes, L=200 Hz, R=728 Hz → 528 Hz beat perceived
Ambient pad — looped base64-encoded silent placeholder or hosted MP3 drone on S3
TTS affirmations — Gemini TTS (Achernar voice) pre-generated, hosted on S3
Mixing — all layers combined via Web Audio API GainNodes in browser (zero backend cost)
Album art — Imagen 4 per track (~$0.04 each)
Storage — S3: oracle/summon-pro/audio/

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Budget

Total: ~$0.28 (7 demo tracks × $0.04 Imagen 4 album art). TTS via Gemini free tier. Web Audio free.