OUTFIT — Executive Summary

OUTFIT is a single-purpose mobile web app at outfit.livegroweveryday.com that delivers three pre-decided outfit pulls every morning — drawn from the user's actual wardrobe, ranked as Confident · Comfortable · Unexpected, and aware of today's weather, calendar, recent wear, and mood.

The product, in one paragraph

The user opens the app once a day. The hero shows date, weather, a mood pill, and three vertical outfit cards. Tap a card → it flips to reveal the three-piece breakdown and a "Wear this" CTA. A second tab shows the user's wardrobe (12 SVG-illustrated items). A third tab shows a 30-day history grid. Every outfit pull is a shareable styled image — date, weather, calendar context, three pieces, one-line why.

Why it works

Decision-fatigue elimination removes the 8-minute morning closet stare.
Mirror-validation — the user sees their own clothes, recombined intelligently.
The unexpected card delivers daily novelty within the safety of an owned wardrobe.
The share-card is Instagram-native and serves as the viral wedge.

Business model

$9/mo subscription + affiliate gap-fill ("you don't own a navy blazer — here's an $89 one"). Year-1 target: 50K paying users = $5.4M ARR + $1.5-3M affiliate. K-factor target: 0.4 via share-cards.

Files in this plan

press-release.md — Bezos-style PR
journey.md — the 22-second morning open
why-it-hooks.md — psychology
revenue-and-virality.md — model + risks
app.html — the working single-file mobile app

Status

Built. Open app.html on a phone-width viewport.