| Layer | SKU | Price | Margin | Target conv |
|---|---|---|---|---|
| Acquisition | Daily entry | $1.00 | ~70% (after prize pool) | 100% of DAU |
| Conviction | Upgrade pick | $0.50 | 100% (zero-sum across pool) | 30% of DAU, 1.4x avg |
| Cosmetic | 100 tokens | $4.99 | 92% (after Stripe) | 4% MAU |
| Subscription | Insider Pack | $2.99/mo | 92% | 8% MAU |
| Whale | Quote-on-leaderboard | 500 tokens (~$25) | 92% | 0.5% MAU |
ARPDAU target: $0.85 ($1 entry × 100% + $0.18 upgrade attach + $0.10 token amortized + sub).
Prize pool payout: 70% of entries to top 10% of bracket. House keeps 30%.
A naive pool-everyone model bleeds new players to sharps. They lose, they leave, CAC is wasted. Bronze-only pools mean a 50% accuracy player faces other 50% players — the median Bronze player wins ~10% of days, enough to stay engaged. This dramatically lifts D7 retention, which dominates LTV in a $1/day product.
1. Daily share card — auto-generated end-of-day PNG with picks, score, bracket, lifetime accuracy. CTA: "Beat me." Filename includes silentinfinity URL.
2. Bracket-up notification — "You ranked up to Gold." Designed as screenshot moment, not in-app banner.
3. Pool-split brag — when 5+ people split a pool, app prompts a co-share linking all winners.
4. Question-of-the-day — today's 5 questions visible on the landing page without signup. Reddit/X bait.
5. Streak insurance — at 7 / 30 / 100 day streaks, share prompt fires. Streak fear-of-loss is the retention engine; streak flex is the acquisition engine.
6. Public leaderboard — top 100 of each bracket is public (with opt-out). Quote-on-leaderboard SKU monetizes this.