| Tier | SKU | Price | Margin notes |
|---|---|---|---|
| Stake | Tournament Entry | $1.00 | 70% to pool, 30% to house — house covers payment fees + retention prize bumps |
| Consumable | Lucky Save | $0.99 | ~95% margin, capped 1/run |
| Cosmetic Lite | Marble Skin | $2.99 | Pure margin |
| Cosmetic Mid | Neon Skin | $4.99 | Pure margin; biggest seller projected |
| Cosmetic High | Gold-Leaf Skin | $7.99 | Halo SKU; signals top-tier |
| Cosmetic Top | Glass (animated) | $9.99 | Limited monthly drops to drive urgency |
| Sub | STACK Pro | $4.99/mo | Unlimited re-entries + 20% skin discount + Pro share-card frame |
| One-time | Custom handle | $4.99 | Vanity; lifetime |
(In the demo we display gross $487 as "today's pool" — the legal/marketing reveal of 70% net is rendered in the FAQ tab.)
1. Share card — every run produces a native share asset. Includes today's pool, creating an inbound "what's this?" hook every time a friend sees it.
2. Direct challenge — share link encodes the height; receiver lands on "Beat 87m" framing instead of generic homepage.
3. Cross-game ELO — when DASH/MERGE/PREDICT ship, the same rating bar appears in each. A user who churns from STACK keeps a foothold in GAUNTLET.
4. Daily appointment — tournament window resets at 00:00 UTC. Push at T-2h "Pool just hit $500. You haven't entered."
5. Skin-as-billboard — animated Glass skin is visually distinctive in screenshots. Every share is a passive ad for the $9.99 SKU.