| SKU | Price | Margin assumption | Conversion target |
|---|---|---|---|
| Raid-Shield 24h | $0.50 | 70% (no IAP backend cost beyond Stripe/Apple cut ~30%) | 18% of raided users within 5 min |
| Revenge Energy Refill | $1.99 | 70% | 6% of out-of-energy users |
| Tile Trader Pack | $2.99 | 70% | 2% MAU (peer flex item) |
| Pro Pass | $4.99/mo | 70% recurring | 1.2% MAU subscribe; <4% monthly churn target |
ARPDAU model (target):
1. Share card on game-over — final grid + score + raid count, one-tap to copy/tweet. Built into core loop.
2. Revenge raid CTA — push notification + in-app banner naming the raider. Best re-engagement hook in the game; turns loss into a return trigger.
3. Trophy tile leaderboard — friends list shows everyone's highest tile. Visible status competition.
4. Tile Trader chat seed — when you trade, both players get a shareable "we traded" card. Drags non-players into the loop ("what's this app?").