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DECK — Pricing & Virality

Free Tier

• 3 dungeon runs per day
• 12-card starting deck (pre-built)
• Daily Trial participation (5pm ET)
• Win trophy card (shareable image)
• localStorage deck persistence

Pro Tier — $12/month

• Unlimited runs
• Custom archetypes (build your own opponent)
• Deck themes (5 palette options: Midnight, Ember, Jade, Ivory, Void)
• Legacy Mode: preserve your deck across a full season (90 days)
• Priority leaderboard slot in Daily Trial
• "Legendary" trophy card frame (animated gold shimmer)

Royal Edition — $19 one-time

• Cosmetic deck skin: hand-illustrated card backs with original art
• "Royal" badge on your profile and share cards
• Lifetime access to Royal skin (no subscription required)

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Viral Mechanic 1: Trophy Card

Built into the WIN state, not a separate feature. The moment you defeat a dungeon, a trophy card assembles on screen:

• Golden filigree border with CSS animation
• Your name engraved: "Harnoor — Run #47"
• Row of archetype glyphs for each opponent you defeated
• Your deck signature: the 3 cards that did the most damage
• "Tap to share" captures a screenshot via html2canvas (CDN-loaded, no build step)

Result: every share is a status symbol. The card looks like an illuminated manuscript. People ask "what is that?"

Viral Mechanic 2: Daily Trial

• Same dungeon seed for all players daily at 5pm ET (seeded from the date string, no backend needed)
• Leaderboard shows top 10 run times (simulated for MVP, real localStorage + PostMessage for full build)
• Badge in the header counts down to next Trial: "4h 22m until today's Trial"
• "Daily Trial" label on the home screen is always lit in brass

Psychological driver: shared urgency + status competition. Duolingo proved this works at scale.

Viral Mechanic 3: Shadow Run Invite

• Every completed run is serializable: deck config + opponents + turn sequence = ~200 bytes of JSON
• URL-encoded into a ?shadow=<base64> query param on the invite link
• Recipient sees: "Harnoor beat this dungeon in 47 turns — can you?" with Harnoor's exact dungeon loaded
• Shadow opponent shows Harnoor's moves as ghost cards on the opponent side

Psychological driver: direct challenge + social proof + FOMO. The named friend creates personal urgency that generic leaderboards don't.

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Monetization Projection (conservative)

Assuming 1000 DAU after viral loop kicks in:

• 5% convert to Pro: 50 × $12 = $600/mo
• 3% buy Royal Edition: 30 × $19 = $570 one-time
• Month 1 floor: ~$1,170

Break-even on $25 build cost: Day 1.