ALL MEMOS Download .docx

INTENT — Daily Sankalpa

Subdomain: intent.silentinfinity.com

Lens: Forward-looking intention. One line at dawn. Lived through the day. Recollected at dusk.

Distinct from KARMA: No ledger. No accountability for past deeds. INTENT crystallizes what you choose to be today, before the day decides for you.

---

Palette + font (chosen)

Vibe: a hand-pressed page in a leather book. Cooler than the SADHANA hub's parchment — INTENT is dawn-cold, not midday-warm.

---

PR / FAQ

Press release

SAN FRANCISCO, May 7, 2026 — Silent Infinity launched Sankalpa today: a single-line intention, crystallized at dawn, lived through your day, recollected at dusk. No to-do list. No habit chain. No streak. One sentence, eerily fitted to the season you're in, that you carry like a stone in your pocket.

> "Most apps tell you what to do. Sankalpa tells you who to be — for one day. Then the day teaches you something back." — Harnoor S., founder

By 5:55 AM each morning, the user opens the app to find their intention already there. The line types itself. A small sigil draws beside it. Mid-day, the app pings once: how is it landing? Three taps. Evening: a 100-word recollection, pre-rendered, edit-or-keep.

Free 1/day. $9/mo unlimited + voice ritual + sigil library. $89/yr. $299 Year of Intent (12 monthly themed sankalpas + paper journal shipped).

FAQ

Why one line? Because seven goals is zero goals. The Sanskrit sankalpa is a vow short enough to remember when you're frightened.

Who writes my intention? A model trained on your last 7 days of journals + calendar + season (Mercury cycle, your birthday proximity, your week's themes). At launch we're hand-tuning every line for the first 1000 users.

What if I don't agree with today's intention? Tap once to swap. The app learns. After 14 days the lines feel uncannily yours.

Is this a journal app? No. It's the opposite of journaling: journaling is reflection on past. Sankalpa is declaration of future. The evening recollection is the bridge.

How is this different from KARMA? KARMA is a ledger (what came in, what went out, the running balance of your deeds). INTENT is forward — what you choose today, before the day chooses for you. They're complements, not overlaps.

Will my intention be public? Never by default. The share-card is opt-in per intention.

---

Customer journey (Harnoor, May 7)

| Time | Touch | What happens |

|---|---|---|

| 5:55 AM | Pre-render | Cron writes today's line based on Harnoor's signals: building TITAN, deciding on public memo, family-loyalty pull. Line: "Today I choose to be seen before I'm ready." Sigil generated. |

| 7:14 AM | Open | Page loads. Date + season marker ("Day 3 of Mercury return"). Line types itself char-by-char (~1.4s). Sigil draws as it types. He sits with it. |

| 11:42 AM | Mid-day | Page reveals collapsed card: "how is it landing?" Three taps: 🪨 with me · 🌬️ drifting · 🔥 tested. He picks 🔥. |

| 9:00 PM | Recollection | Page reveals collapsed card with a 100-word draft: "The line caught me at 2pm when…" He edits two sentences. Saves. |

| 9:01 PM | Archive | The line + sigil drop into the 7-day strip. He scrolls back, sees a week of choices. |

---

Pre-render spec

A nightly script (crystallize.py) runs at 5:50 AM:

1. Inputs: last 7 days of journal entries (sentiment + recurring nouns), today's calendar (key meetings, birthdays, anniversaries), season vector (lunar phase, Mercury cycle, day-of-quarter).

2. Themes detected: for Harnoor today → visibility, founder-vulnerability, family-pull, build-momentum.

3. Line generation: Claude prompt with constraint: ≤12 words, second-person inner voice, present tense, choice verb, no shoulds.

4. Sigil: procedurally drawn SVG from the line's first letters mapped onto a sacred-geometry seed. Hand-drawn aesthetic, single rose stroke.

5. Mid-day prompt: template-filled at 11:42 AM (timestamp varies ±20min based on the user's calendar quiet zone).

6. Evening recollection draft: 100-word template with three blanks, filled at 8:50 PM with that day's check-in answer + one calendar event title.

7. Storage: s3://innerverse-voice-scratch/sadhana/intent/users/{uid}/{date}.json.

For the demo, all of this is hard-coded for Harnoor on May 7, 2026.

---

Monetization

| Tier | Price | What you get |

|---|---|---|

| Free | $0 | One sankalpa per day. 7-day archive. Share card. |

| Sankalpa+ | $9/mo or $89/yr | Unlimited swap. Voice ritual (your line read back to you in a chosen voice — your own, or guided). Sigil library (download as PNG/SVG, frame it). Custom mid-day timing. |

| Year of Intent | $299/yr | 12 monthly themed sankalpas (May = Visibility, June = Threshold, etc.). A bound paper journal shipped. End-of-year letter from your year's lines. |

Margin: hosting + LLM cost ≈ $0.04/user/month. $9/mo at 1000 users = $9k MRR @ ~96% gross margin. Year of Intent journal CoGS ≈ $34 (paper, print, fulfillment) → $265 net per copy.

---

Virality (built into core loop)

1. Share card — the intention + sigil + "set on May 7" auto-generates as a 1080×1350 image. One tap to story/post. Sigil is unique → looks like art, not a screenshot.

2. Twin sigils — when two friends' intentions thematically rhyme (model-detected), both get a "twin" notification: Your sankalpa today rhymes with [friend]'s. Optional reveal.

3. Year-end scroll — at year-end every paid user gets a single PDF: 365 lines, 365 sigils, in a vertical scroll. Designed to be printed. Designed to be shared.

4. Founder-line gift — Year of Intent buyers can gift one month to anyone. The gift card shows the giver's current sankalpa.

---

Why this kills it