ALL MEMOS Download .docx

SHADOW — Concept (PR/FAQ)

Press Release

Shadow launches: a 9 PM ritual for the parts of you that don't get airtime.

Most apps reward your highlight reel. Shadow does the opposite. Every night at 9 PM, you receive one prompt — uncomfortable, specific, compassionate — pointing at a pattern Shadow has been quietly noticing in you. You write or speak a response. You go to bed. Nothing is shared. Nothing is graded.

Over weeks, Shadow builds a private map of your patterns: what's integrated, what's still loud, what's quietly running you. Perfectionism. The pull of family. The voice that won't say no. You see them by name — and watch them soften.

Shadow is not therapy. It's a candle by the bed. Edgy but caring. A safe container for the parts of you that have been waiting to be looked at.

FAQ

Why only one prompt a day?

Because shadow work is depth, not volume. One honest paragraph beats ten skimmed ones. The 9 PM cutoff trains the nervous system: this is where the day ends and the deeper layer begins.

How does Shadow "notice" patterns?

From your own words, over time. Themes that recur across journals get named gently and surfaced as the Shadow Map. You always have final say — you can rename or retire any pattern.

Is this safe? Won't it dredge stuff up?

Prompts are calibrated to be edge-of-comfortable, never destabilizing. There's a "too much tonight" tap that swaps the prompt for a softer one. Shadow is a complement to therapy, not a replacement.

Who sees my journals?

Nobody. Not us, not AI training data, not your future self via search. Encrypted at rest, never shown back unless you open the app.

Why the dark UI?

Night is when the shadow shows up. The palette — deep night, candle ink, aged copper — is meant to signal "this is the off-hours room of your inner life."

Pricing?

Free: 1 prompt/day, no map, no audio.

Shadow+ $11/mo: unlimited prompts, full Shadow Map, voice journaling, share-cards.

$89/yr: same as monthly, two months free.

$349 Integration Intensive: 30-day guided program with one named pattern, daily structured prompts, end-of-month integration ceremony.

Patterns hard-coded for Harnoor

Tonight's prompt is built off pattern #3.