MOVE is a single-page mobile web app at move.livegroweveryday.com that delivers one pre-cued workout each morning, adapted to the user's recovery state, equipment (kettlebell, mat, stairs), and time available. The product's thesis: the hardest part of fitness is deciding what to do — so we eliminated the decision. Open the app, see today's session with a hero illustration and a "why today" line, tap a giant orange Start button, set the phone down. A voice coach reads each exercise, counts the work, calls transitions, and ends with "you earned the morning back."
Architecture. Single HTML file, ~600 lines, inline CSS + JS, no backend, fully offline after first visit. State persists in localStorage. Voice via SpeechSynthesisUtterance. Five sample sessions are pre-rendered (Quiet Strength, Just-15, Cardio Wake, Push the Door, Family Move) plus a 30-day strip and an SVG exercise library.
Hook stack. Single-decision elimination + daily-reset agency (skipping shrinks tomorrow, never punishes) + streak-as-identity via the visual strip + voice-coach embodiment that makes the UI disappear once the session starts.
Revenue. $14/mo subscription + earned-data affiliate (24kg KB upsell at week 6, not week 1) + corporate wellness white-label. Viral via the shareable Weekly Strip and 12-week before/after overlay.
Test user. Harnoor — 36, founder, DC area, owns one 35lb kettlebell and a flight of stairs. The product is built for the Wednesday after he missed Tuesday — and it makes him show up small instead of skipping again.
Status. Press release, journey, app, hook analysis, and revenue plan in this folder. Ship.