ALL MEMOS Download .docx

wonder. — pricing & virality

Pricing

| Tier | Price | Unlocks | Target |

|---|---|---|---|

| Free | $0 forever | 1 prompt/day · 7-day log · basic wonder map (top category only after day 7) | acquisition |

| Wonder+ Monthly | $7/mo | curated city library, audio-guided prompts, monthly themed walks, full history, share card with custom signature | core revenue |

| Wonder+ Annual | $59/yr | all of monthly + printable monthly recap PDF · saves $25 | retention |

| Year of Awe | $249 one-time | 12 monthly themed walks, printed journal mailed quarterly, editor Zoom walks (4×/yr), founding member badge | gift / power user |

Why these numbers

• $7/mo is the Headspace/Calm under-cut. Every other awe/spirituality tool is $13-15/mo; we are deliberately cheaper than the meditation incumbents because our daily commitment is shorter (5 min vs 15-20).
• $59/yr = $4.92/mo equivalent. The 30% annual discount is the standard SaaS retention lever.
• $249 Year of Awe is a gift-grade SKU. People don't buy themselves a $249 wellness app — they receive it. The printed journal makes it physical enough to gift.

Soft paywall

After 7 days the wonder map shows only your top category; sub-bars grey out unless you upgrade. No nag screen, no countdown. The greying itself is the prompt.

LTV math (rough)

• Free → Paid conversion: target 4% (industry: 2-5% for habit apps with daily delivery)
• Monthly → annual upgrade: target 30% within first 3 months
• Annual retention: target 65% (vs Calm's published 50%)
• Blended ARPU: ~$42/yr → break-even at ~600 paying users

Virality

1. Share card (core loop)

After every walk-log, generate a screenshotable card:

> 3 things, May 7

> the 1923 firehouse cornerstone

> the way fog moves up Divisadero

> a redwood older than the Civil War

> — Harnoor · wonder.silentinfinity.com

Camera-roll-native. iMessage-friendly aspect ratio (1080×1350). The URL is the only ask.

2. Pair walks (network)

Wonder+ users invite one friend; both get the same prompt for 7 days, both logs show side-by-side. Free users invited via pair walks get 7 days of Wonder+ free. K-factor target: 0.4.

3. City library byline (supply side)

Every prompt is written by a real human (a local writer, a poet, a docent). Their name + IG appears under their prompt. Free attribution → local writers post screenshots → their followers discover wonder.

4. The "older than" mechanic (UGC moat)

Most prompts ask the user to find specific physical things ("three things older than 100 years"). When a user logs a thing, they can optionally pin it on the city map — growing a crowd-sourced register of, e.g., every pre-1924 cornerstone in San Francisco. Over months this becomes a useful artifact independent of the app.

5. Themed monthlies (content marketing)

May: fog. June: bridges. July: foghorns. Each themed month produces a public-facing essay on the silentinfinity blog, pitched as the kind of piece The Atlantic or Nautilus would publish. Goal: one quote-worthy monthly essay → press → app installs.

6. The skeptic surface

The landing page leads with citations, not vibes. Every science line links to a Keltner/Sturm/Bai paper. The hostile journalist reading our page should leave thinking "this is real." That's our distinguishing position vs the spiritual app market.