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wonder. — daily awe practice

Subdomain: wonder.silentinfinity.com

Vertical: Secular awe practice — research-anchored, no metaphysical claims.

Replaces AKASHA in the SADHANA studio.

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PR/FAQ

PRESS RELEASE

SAN FRANCISCO — May 7, 2026. Today silentinfinity launched wonder., a daily awe practice grounded in published research. Each morning, members get a 5-minute "wonder walk" prompt — a specific, location-aware thing to notice on their block. After the walk they tap-log what they saw. Over weeks, a personal wonder map emerges: the categories of awe each person is drawn to (natural, scale, human, moral, cognitive).

There are no chakras here. No past lives. No mystical claims. Just five minutes outside, a prompt designed by someone who read the literature, and a quiet log of what struck you.

Dacher Keltner's lab at UC Berkeley has spent a decade showing that brief, regular awe walks measurably increase prosocial behavior, lower inflammation markers, and improve mood (Sturm et al., 2020; Bai et al., 2023). Most people do not do them. wonder. is the smallest possible nudge — one prompt a day, five minutes, and a beautiful log to look back on.

> "Headspace meets a science journalism column." — early test user

Free for one walk a day. Wonder+ ($7/mo) unlocks a curated city library, audio-guided prompts in the voice of the prompt's author, and monthly themed walks (May: fog. June: bridges. July: foghorns at night).

FAQ

Q: Is this spirituality or science?

Science. We frame awe as a measurable emotion with documented prosocial and physiological effects. Every science line on the app is citable.

Q: Why not just take a walk on my own?

You won't. The Keltner protocol works precisely because the prompt is specific ("find three things older than 100 years on your block") rather than open-ended ("notice things"). Specificity is the whole intervention.

Q: What is the "wonder map"?

A taxonomy from Keltner & Haidt (2003) that splits awe into five elicitors: natural (sky, trees, weather), scale (vastness, height, depth), human (skill, strangers' kindness, art), moral (acts of courage, generosity), cognitive (an idea you couldn't have predicted). Your map shows which categories your week leaned into.

Q: Do you track location?

Coarse city only, with consent, to tailor prompts (San Francisco gets fog and Victorians; Brooklyn gets brownstones and bridges). No GPS trace, no trip logging.

Q: Why $7/mo?

Because curating city-specific libraries is real editorial work. Free tier stays good forever. Paid tier funds the writers who walk the cities for us.

Q: What's the "Year of Awe"?

$249 once. Twelve themed monthlies (fog, bridges, doors, light, water, animals, strangers, machinery, sky, hands, sound, scale), a printed journal mailed to you, and quarterly Zoom walks with the editors.

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User journey (Harnoor, Wed May 7, San Francisco)

1. 8:14 AM — opens wonder. on phone. Sees today's prompt: "Find three things older than 100 years on your block. Take 5 minutes."

2. 8:15 AM — taps start walk. 5-min timer begins. Phone goes back in pocket.

3. 8:20 AM — walk done. Logs three things: a cornerstone, the way fog moves up Divisadero, a redwood older than the Civil War.

4. 8:21 AM — sees yesterday's log. Sees the wonder map shift slightly toward "scale". Closes app.

5. Friday evening — taps the share card to send today's three things to a friend who's also on wonder.

Total daily time: 6 minutes including the walk.

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Monetization

| Tier | Price | What it unlocks |

|---|---|---|

| Free | $0 | 1 prompt/day, 7-day log, basic wonder map |

| Wonder+ | $7/mo | curated city library, audio prompts, monthly themed walks, full history |

| Wonder+ Annual | $59/yr | save $25, plus printable monthly recap |

| Year of Awe | $249 once | 12 themed monthlies, printed journal mailed quarterly, editor Zoom walks |

Conversion lever: after 7 days the wonder map locks; you can see your top category but the sub-bars grey out unless you upgrade. Soft paywall, no nag.

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Virality

1. Share card — screenshotable card with the day's three things + small wonder. signature. Designed for camera roll → iMessage → friend's home screen.

2. City library credit — every accepted prompt submission credits the writer publicly. Local writers want this byline.

3. Pair walks — Wonder+ users can pair with a friend; both get the same prompt for a week, both logs show side-by-side. Asymmetric: one person can pair-invite a free user, who gets 7 days free.

4. The "older than" mechanic — most prompts ask the user to find specific things. Those things get photographed and (optionally) added to the city library, growing the moat.

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Palette + font

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Why this beats AKASHA

AKASHA leaned mystical (past-life record). The studio's frame is secular and grounded; AKASHA was the weakest fit and least defensible. wonder. keeps the awe/depth lever AKASHA was reaching for, but lands it on Keltner's published research — defensible to a skeptical journalist, fundable, and broadly recommendable.