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STACK — Concept (PR/FAQ + Monetization)

Tagline: One tap. One tower. One winner a day.

Subdomain: stack.silentinfinity.com

Reverse-engineered from: Stack/Helix Jump (one-finger hypnosis) + Solitaire Cash (skill-based real-money tournaments).

Why it's not gambling: outcome is determined by player skill (timing precision), not chance. Same legal posture Solitaire Cash uses to operate in 45+ states.

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Press Release (working backwards)

> STACK launches the world's first one-tap precision tower with a daily $500 prize purse.

>

> San Francisco — May 7, 2026. Today STACK opens its first daily tournament. Stack a tower of glass-and-neon blocks with a single tap; the higher and tighter the stack, the higher you climb the daily leaderboard. Top three split the prize pool. Entry is $1. Today's pool: $487, and growing every minute.

>

> STACK pairs the hypnotic, one-finger gameplay that made Stack/Helix Jump category-defining with the appointment-tournament model proven by Solitaire Cash. Every run is 60 seconds, every run earns a portable ELO rating, and every run produces a shareable scorecard your friends can directly challenge.

>

> "We don't sell pay-to-win," says the STACK team. "We sell precision. Buy a marble skin if you want to look good losing — your tower height is yours alone."

FAQ

How long is one game? 30–90 seconds. The block speeds up every level.

How does the tournament work? $1 entry. Best single run between 00:00 and 23:59 UTC counts. Top 3 split the pool 50/30/20.

Is this gambling? No — outcome depends entirely on tap-timing skill. No randomness in the core mechanic. Same model as Solitaire Cash / Skillz games.

What if I miss? The overhang is sliced off. Smaller block next round. Miss completely → tower collapses, run ends.

What carries between runs? Your ELO ("Skill Rating"), cosmetic skins, Lucky Saves, Pro membership. Not money or score.

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Customer Journey (60 seconds)

1. Land → tournament banner: "Closes in 3h 14m · Pool $487 · 487 entries today"

2. Tap to start → first block already sliding. No tutorial, no wall.

3. Run → 12 perfect stacks → 87m tower → "New personal best."

4. End screen → Share card with height + signature glyph + ELO change (+8 → 1,247 Bronze III).

5. Friction prompt → "Beat your run? $1 enters today's tournament." OR "Almost stacked perfect — Lucky Save would have caught it. $0.99."

6. Shop visible in nav: 4 skins, 1 consumable, 1 sub.

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Monetization Table

| SKU | Price | Type | Psychology |

|---|---|---|---|

| Daily Tournament Entry | $1.00 | Stake | Skin in the game; fear-of-missing-pool |

| Marble skin | $2.99 | Cosmetic | Status; tasteful default flex |

| Neon skin | $4.99 | Cosmetic | Loud; for streamers |

| Gold-Leaf skin | $7.99 | Cosmetic | Aspirational; signals dedication |

| Glass (animated) skin | $9.99 | Cosmetic | Top-tier flex; physics-shimmer |

| Lucky Save | $0.99 | Consumable | Loss aversion at the worst moment |

| STACK Pro | $4.99/mo | Subscription | Unlimited re-entries + 20% skin discount + Pro-only frame on share card |

Innovative hooks (the "novel angle" the brief asks for):

1. Cross-game portable ELO. Your skill rating follows you when GAUNTLET expands — a Bronze III in STACK is a Bronze III everywhere. This makes the rating itself a sunk-cost moat that no competitor can replicate without a hub.

2. Lucky Save at the precise moment of failure. The paywall hits the one frame a player would pay anything to undo — not a pre-emptive ad, not a generic continue. It is the single most psychologically loaded $0.99 in mobile gaming.

3. Variable-pool prize transparency. The pool is shown live, increases visibly with each entry, and the share card includes "today's pool" — turning every share into a recruiting poster for the tournament itself.

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Virality

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Visual Identity