ALL MEMOS Download .docx

Pricing Architecture

Free Tier

• Today's whisper (auto-plays, no skip)
• 7-day listen history
• Streak counter (up to 30 days displayed)
• 1 share-card per day

Pro ($9/mo)

• Full 365-day archive with timestamps
• 4 voice choices: Achernar (default) · Leda · Vindemiatrix · Bella
• Custom intention focus (set monthly)
• Send-a-Whisper to a friend (1/week)
• Priority generation (whisper ready by 5:45 AM)

Voice Clone ($44 one-time)

• Upload 3 minutes of your own voice
• All future whispers in your voice
• Uses ElevenLabs voice cloning (placeholder in MVP)
• Non-refundable after clone is generated

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Paywall Psychology

• Free user hears today's whisper. Taps past whispers → "Day 12 whisper is Pro." The content title is visible ("The Builder Who Trusts the Process") but locked.
• Day 7 nudge: in-app toast "You've built 7 days. Unlock your full archive."
• Streak loss fear: on day 8 after a miss, Pro offer at half-price for 24 hrs.

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Viral Flywheel

LISTEN (6 AM) → FEEL something → TAP line → SHARE card to IG Story
  → Friend DMs "what is this?" → signs up → 6 AM push next morning

Send-a-Whisper (Pro) creates a second flywheel:

PRO USER → types friend's name + intention → gift whisper generated
  → friend gets SMS: "Harnoor sent you a morning whisper. Tap to hear it."
  → opens app → hears 90-sec personalized audio → hooked

K-factor estimate: 0.25 organic (share-card) + 0.40 gifted (Send-a-Whisper Pro)

Combined K ≈ 0.65 → sustainable organic growth without paid acquisition.

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Cohort-1 Positioning

All apps in the Oracle studio are FREE during cohort-1 launch.

Replace all pricing CTAs with "Free · early access" badge.

Goal: 500 DAU before enabling Pro paywall.