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SUMMON-PRO — Pricing & Virality

Pricing Architecture

Free Tier

• 1 track per day (23-hr cooldown after last generation)
• 7-day rolling library
• 3 solfeggio frequencies: 528 Hz (transformation), 432 Hz (deep sleep), 174 Hz (grounding)
• No TTS voice — text-only affirmation overlay on waveform
• Badge: "Free · early access"

Pro — $14/month

• Unlimited daily generations
• Full library (no expiry)
• 12 solfeggio frequencies
• TTS-narrated affirmations (Achernar or Aoede voice)
• Sleep-mode: auto-loop for 60 minutes
• Custom-voice: record 10 sentences → your own voice reads your affirmations

Legacy Pack — $44 one-time

• USB drive shipped with your 30-track personal library as audiophile-grade FLAC files
• Hand-labeled with your name + frequencies
• Collectible; scarcity creates desire

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Virality Playbook

1. Share-Card (highest leverage)

Generated after each track. Contains:

• Minimalist cyan waveform animation → static PNG
• Intention text in Cormorant Garamond italic
• "Night [N] · [HZ] Hz · [FREQUENCY NAME]"
• URL: summonpro.silentinfinity.com

No face, no data. Just the waveform. People ask "what is that?" → click → land.

2. Streak Shame

• Streak counter in header: "47 nights"
• Breaking streak: amber warning banner: "Your nervous system was just beginning to encode this. Come back tonight."
• Day 30: special ceremony screen + Legacy Mode unlock
• This mechanic alone drives 80% of D7 retention in habit apps

3. Completionism Ladder

• Library fills like a cassette collection
• 10 tracks: unlock "Theta Pack" (deep theta frequencies)
• 30 tracks: Legacy Mode → FLAC export + custom-voice unlock
• Badge system on share-card changes as library grows

4. "What are you doing tonight?" Hook

• The behavior is unexplainable in < 10 words
• "I listen to a personalized binaural track with my affirmations" → curiosity gap → they try it
• No referral code needed; the conversation IS the CTA

5. Streak Resurrection (Pro)

• Missed a night? Pro users get 1 "night credit" per week
• Creates urgency to upgrade before breaking a streak

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Conversion Funnel

Day 1: Play tonight's track. Wow.
Day 7: Library has 7 tracks. Feels personal. Feels earned.
Day 8: "Unlock your full archive — $14/mo"
→ sunk cost (7 nights) × fear of losing library × streak protection = convert

Projected D7 → Pro conversion: 8-12% (habit apps with streak mechanic average 6-9%; personalization pushes higher)