| Tier | Price | What you get | Target |
|---|---|---|---|
| Free | $0 | 1 affirmation/day, primary+shadow reveal, basic glyph, share card | Funnel top |
| Den | $7/mo | Unlimited regenerations, all 24 archetypes (12 light + 12 shadow), voice ritual (audio reading by archetype), share card variants, 30-day archive | Core conversion |
| Annual | $69/yr | Same as Den + "Year of the Wolf" themed annual arc (52 weekly chapters tied to your primary) | Committed user |
| Year of the Wolf | $199/yr | Collector tier — annual themed series, printed bestiary card mailed quarterly, founder badge, name in the codex | Whales / gifters |
Anchor: $199 makes $69 look reasonable, $69 makes $7 look like a no-brainer.
K = i × c
K ≈ 2.4 × 0.08 = 0.19 per month per user.
Below 1 means not self-sustaining alone — needs paid acquisition seed. But layered on top of TikTok organic (spirit-animal quizzes already trend), realistic monthly K could double during seasonal pushes (Halloween, new year, summer solstice).
1. Glyph share card — every daily affirmation produces a screenshottable card with unique pair-glyph + 1-line + day-counter. The glyph IS the brand.
2. "What's yours?" prompt — share copy auto-includes the question. Forces reply DMs.
3. Pair rarity — once a user knows their pair, they want to find others with the same. Reddit/Discord communities form around pairs.
4. Re-quiz invitation — "see if you've shifted" — quarterly nudge re-engages dormant users and produces new content (shift narratives).
5. Bestiary collecting — paid users see all 24, can "collect" by trying friends' pairs. Pokemon energy.
Day 1 retention target: 60% (quiz + reveal hook is strong)
Day 7: 30% (free tier hits cap, paywall starts working)
Day 30: 12% (paid converts + organic streakers)
Free→paid conversion target: 4-7% over 30 days
LTV at $7/mo with 6-month avg life = $42
CAC ceiling: $15