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VERSE — pricing & virality

Pricing ladder

| Tier | Free | Pro $4.99/mo | Tournament $1 |

|---|---|---|---|

| Daily puzzle | yes | yes | yes |

| Streak | yes | yes | yes |

| Past 7 days replay | no | yes | no |

| 365-day archive | no | yes | no |

| Audio reveal | no | yes | no |

| Cash prize eligibility | no | no | yes |

Streak-saver math

• Trigger: user with streak ≥ 7 misses a day. Modal fires next visit within 24h.
• Price: $0.99. Once per 30 days.
• Expected conversion among streak ≥ 30: 65–80% (Duolingo benchmark).
• LTV bump: extending a streak from 47 → 100 days raises Pro-conversion ~3.2x.

Cosmetic packs

• Sanskrit / Cyrillic / Hangul letter-art, 7-day expiry, $2.99.
• Only changes the share-card glyphs, not gameplay. Pure peacocking.
• Bundle: $7.99 for 30 days, all three.

Tournament

• Sunday 9pm local. $1 entry, hard cap 10,000 players.
• Prize: 70% of pool to top 100 (sliding), 30% house.
• Skill-only legal posture: identical puzzle, ranked by guess-count then time.

Virality channels

1. Share-card — IG-portrait 1080x1350, auto-copy on solve. Tier crest = the brand.

2. Public profile — /@username, indexable, streak + tier + lifetime solves.

3. Streak-saved brag — "I just saved my 47-day streak on VERSE 🪶".

4. Tournament tweet — automatic top-10 callouts.

5. Tier promotion — "Just made Wordsmith on VERSE" auto-share at promotion modal.

K-factor target

0.6 in month 1 (each user invites ~0.6 others). Wordle hit ~1.2 organically. We don't need viral, we need retentive — streaks pay the bills.