ALL MEMOS Download .docx

ANIMAL — Pricing & Virality

Pricing Tiers

| Tier | Price | Features |

|------|-------|----------|

| Free | $0 | Quiz reveal · 1 daily message · sightings log (10 entries) |

| Pro | $9/mo | Deeper 7-question nuance · multi-animal alliances · ancestor animals · 5 art styles · unlimited sightings |

| Talisman | $33 one-time | Printed linen talisman mailed to you (limited-run art) |

Current state (cohort-1 launch): ALL FEATURES FREE. No paywalls shown. Goal = virality over revenue. "Free · early access" badge shown instead of pricing.

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Viral Architecture

Layer 1 — The Reveal (peak shareable moment)

Dramatic 8-second slow-build animation engineered for screen recording. Darkness → silhouette → rumble pulse → luminous reveal with animal name in Cormorant Garamond. Every first-time user will want to share this.

Layer 2 — Share Card

Post-reveal share card: animal illustration + "I am WOLF" + today's quote + day count badge. 9:16 format, indigo/gold palette. One tap to generate + share.

Layer 3 — Invite Loop

Share card appends ?invited_by=wolf to animal.silentinfinity.com. Friend lands on quiz with "Your friend's spirit animal is WOLF — discover yours." You get notified in your sightings log when a friend completes their reveal.

Layer 4 — Sightings Log (completionist loop)

Real-world animal sightings logged as collectible spirit cards. Hawk · Snake · Owl · Bear each have unique card art. Community feed shows recent sightings from all users. Creates daily re-engagement.

Layer 5 — Stage Milestones

Day 7, 30, 90, 180 trigger stage-up ceremonies (wolf-pup → wolf → alpha → ancient). Each milestone generates a new share card. 4 guaranteed viral moments per user per year.

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Growth Targets