DROP — Pricing & Virality

Date: 2026-05-13

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Free Tier

Daily DROP prompt (one per day, random time, 2-minute window)
Anonymous global feed (all drops from today)
DROPS OF THE DAY (today's 5 curated answers)
Single heart reaction
Streak counter (no cap on streak length, but no archive access)
"I made DROP OF THE DAY" share card

Free is the product. The daily prompt and anonymous feed ARE the experience. Free users generate the content that makes Pro worth having.

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Pro — $9/month

Full archive: every past drop + feed, searchable
Mood/country filters: browse feeds by emotion signal (raw / funny / tender / absurd) or by country flag
Custom prompt categories: Relationship · Work · Parenthood · Fear · Want · Now
Extended streak analytics: 30/60/90-day view, day-of-week patterns
Tomorrow's window preview: see your approximate window 2 hours early (but you must commit before seeing the prompt — commitment IS the unlock)

Price psychology: $9/mo = 30 cents a day for a daily honest ritual. Framed as "less than your morning coffee" in every paywall moment.

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Lifetime — $49 (early access only)

Everything in Pro, forever
"Founder" country flag treatment (subtle gold ring on your flag in the feed — visible to others)
First 500 only. Hard cap. No exceptions.

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3 Viral Mechanics in the Core Loop (not bolted on)

1. The 2-Minute Lock Creates Social Coordination

When users know a random drop is coming, they tell friends to "be ready." Groups of friends compare answers after. The waiting is a social act. No share button needed — the format itself spreads word-of-mouth.

2. DROPS OF THE DAY Share Card

After curation, the top 5 responses generate a styled image card: Cormorant Garamond italic, dark background, cyan glow border, anonymous — no username. Designed to look perfect on an IG story. The response owner gets a notification: "Your drop was chosen today." They share the card as identity proof ("this was me").

3. Streak Shame is Public and Painful

The streak counter is JetBrains Mono, top right, always visible. It resets to 0 on a miss. Users who see a friend at "Day 47" feel genuine social pressure. Screenshots of long streaks circulate. The loss of a streak is discussed ("I missed my window — I'm devastated"). No game mechanic needed — the number does it alone.